> ## Content Index > Fetch the complete content index at: https://www.mundomendo.com/llms.txt > Use this file to discover other available public pages before exploring further. # Start Book One - URL: https://www.mundomendo.com/startbookone/ - Published: 2025-05-21T04:37:01.000Z - Updated: 2026-02-20T20:29:11.000Z - Description: Where I announce an upcoming book, explain the real goals of this website and ponder about the state of the publishing industry today. - Author: Luis Mendo - Tags: THE REST I do not have a story today, but I am bringing an announcement about MundoMendo. As you might know, from day one the goals of Mundo Mendo have been twofold: **The first goal** is to allow me to create work free of clients, deadlines and limitations. A place where only the members and I get to decide what the stories are about. A garden where we get to play a game without rules or, like Calvin so cleverly did with Hobbes, playing [Calvinball](https://www.cbr.com/calvin-and-hobbes-calvinball-explained/?ref=mundomendo.com) — a game which rules change all the time. **The second goal** is to create a series of books compiled with the stories from the site: the *Mundo Mendo Book Series* (not a final title, but also not far). This week I just started to set things in motion to make it happen: I briefed my dear assistant [Yukiko](https://www.instagram.com/odetopommepomme?ref=mundomendo.com) to look for a good printer in Japan who specializes in my favorite [bunkobon](https://en.wikipedia.org/wiki/Bunkobon?ref=mundomendo.com) format. This one: ![](https://storage.ghost.io/c/b2/ee/b2ee4b14-1bd2-45f3-b497-8268b1806582/content/images/2025/05/All-Photos---1-of-1--2-.jpeg) Bunkobon size = yummy! ### The *Tokyo y Yo* Lessons I first used this beautiful size in my book *Tokyo y Yo*. First published in Korean by my Seoul show's organizers, then [in Spanish](https://www.normaeditorial.com/ficha/comic-europeo/tokio-y-yo?ref=mundomendo.com#gallery-1) by Spain's biggest comic publisher and then self -published the English digital version, [only available as an e-book on my website](https://www.luismendo.com/tokyoyyo?ref=mundomendo.com). ![](https://storage.ghost.io/c/b2/ee/b2ee4b14-1bd2-45f3-b497-8268b1806582/content/images/2025/05/IMG_5366.jpeg) Spanish (left) and Korean edition of **Tokyo y Yo*. The process of making, publishing and selling *Tokyo y Yo* in these different countries, languages, formats, with and without a publisher, doing all the layout, design, drawing, writing and contact with printers, dealing with ©, royalties and contracts has given me a better idea of what it takes to make books in 2025. The book industry of today is a [Bizarro World](https://en.wikipedia.org/wiki/Bizarro%5FWorld?ref=mundomendo.com) industry; things are truly upside down and difficult to even understand: publishers are in constant clash with booksellers and distributors. These 2 lasts are the ones making the most money (bizarrely!). From what I have seen, if you publish in small runs (small print batch of a few hundreds) and pay for the printers and distribution yourself, making a book can be more profitable than going through the traditional route. I do not have numbers to back it up, but self publishing today seems to me the most profitable way to bring a book to your readers. This is why I'm strongly contemplating self-publishing this new book and the whole series. Arrange for the printing myself, selling [on my website](https://www.luismendo.com/books?ref=mundomendo.com) and [here on Mundo Mendo](https://www.mundomendo.com/) and do the shipping myself too (well, I might delegate that part). ### Books deserve boxes Only tapping from the Mundo Mendo stories I have made in the last 7 months, there is enough material for the first book. Expect me to make more in the coming years. That means a collection of collections. I can't imagine a better way to wrap them than by creating boxes where the volumes snag together. ![](https://storage.ghost.io/c/b2/ee/b2ee4b14-1bd2-45f3-b497-8268b1806582/content/images/2025/05/MMBooks.png) You might think this is premature thinking, but allow me to dream. --- *Two totally unrelated, but nevertheless interesting, links that have been in my mind lately:* [The Watterson “Rules” \~ Nick SmithFour simple rules to guide your creative endeavors as drawn from the career of Bill Watterson, the creator of \_Calvin and Hobbes\_.![](https://storage.ghost.io/c/b2/ee/b2ee4b14-1bd2-45f3-b497-8268b1806582/content/images/icon/ns.png)Nick Smith](https://nickesmith.com/the-wattersson-rules/?ref=mundomendo.com) There's so much good advice for creatives in the thoughts of the author of ****Calvin & Hobbes** [The Doll Series by Jonathan AmesA Man Named Doll (The Doll Series, #1), The Wheel of Doll (The Doll Series, #2), and Karma Doll (The Doll Series, #3)![](https://storage.ghost.io/c/b2/ee/b2ee4b14-1bd2-45f3-b497-8268b1806582/content/images/icon/favicon-2.ico)Jonathan Ames![](https://storage.ghost.io/c/b2/ee/b2ee4b14-1bd2-45f3-b497-8268b1806582/content/images/thumbnail/527.jpg)](https://www.goodreads.com/series/334418-the-doll-series?ref=mundomendo.com) I am ****obsessed** with ****Jonathan Ames**’ books these days, so I want you to be obsessed too. Highly recommend [this podcast episode](https://podcasts.apple.com/jp/podcast/depresh-mode-with-john-moe/id1557803544?l=en-US&i=1000578394373&ref=mundomendo.com), where the author talks about his books from the angle of mental health.